In Kenya today, some of the most profitable businesses that remain untapped include online businesses, children hospitality, house cleaning services, agribusiness, car hire and creative arts. We have discussed these and more below.
With only 78% of people economically active and satisfied, it leaves 22% of citizens struggling to meet their daily needs. For the 3.7 million underemployed population to the completely unemployed, starting a business is the best option.
Every year, over one million Kenyan citizens enter the ever gruesome job market. The job market that fails over seven million people leaving them jobless. Further reports by the Kenya National Bureau of Statistics states that out of that figure, 1.4 million desperately search for jobs but to no avail.
10 Untapped, Most Profitable Businesses in Kenya
Not just any business, below is a detailed look at the best untapped yet most profitable business ideas one can venture into. We have included those from minimal investments to none at all.
1. Online Entrepreneurship
When you hear about working online, from the comfort of your home, it sounds too good to be true. While the business opportunity is there, many are not aware of how profitable the internet can be.
There are various activities you can indulge in through the internet that can gain you some extra cash.
For one, you can do the usual writing and blogging. Many companies and personal clients need their businesses to prosper. You can help them by writing SEO optimized content so they can build on their portfolio and customer outreach.
You can also do graphic designing to develop a companies logo.
You can also start a business in online marketing, or forex and binaries trading. Without having to persuade customers to buy something personally, you can digitally advertise content on digital platforms and earn a commission.
In all these cases, you don’t have to invest any money; you only need the right skills in the industry.
2. Children Hospitality
Another profitable business idea in Kenya today is hospitality for kids. Gone are the days when you have to set up a daycare center to venture into this business. The legal system allows you to set up shop in your house and begin your business. You only need to ensure you meet the required legal obligations, and you can start.
Just like a home bakery, your daycare center can be in a section of your home. Somewhere secure, easily reachable, and transparent to parents. You can offer your home as the children’s guesthouse. No extra cost on rent, which means you get to pocket more money.
Getting your market base can be hard as people are not as trustworthy, but with the right marketing techniques, the business will be up and running smoothly.
3. House cleaning services
Janitorial services have become more common now than before, and they are turning out to be one of the most profitable businesses in Kenya. People are more open to allowing professionals into their homes to clean. Not just the usual laundry and house cleanup, but also sofa cleaning, carpet dusting, wall scrubbing, and window buffing.
This business opportunity is new in the market as there are new technologies that allow one to disinfect a home quickly, and dry clean the sofas in minutes. In fact, the business can be broadened to meet office needs.
People visit different offices every day; the office environment has to be clean and welcoming. What better way to earn your coins. Present a proposal to clean up the offices maybe as a one-off duty, or a permanent contract where you need to clean every day.
4. Farming (Agribusiness)
Farming is not an untapped business venture, but the product to be farmed and the know-how is. While studying agriculture, there are various things one needs to partake in farming, a piece of land, water, and natural elements like sunlight and rain
Well, here’s some good news. Now you don’t need to have the land, you can plant your produce in a bag, and it can give you enough produce to make a profit. Small bags or ‘gunias’ can be bought in produce stores.
Another profitable idea is to venture into a different path of farming. You can do mushroom or chia seeds farming. The fact that they are uncommon attracts a whole different market with less competition.
New farmers are advised to indulge in shiitake or oyster mushroom farming, they are simpler to farm.
You can enjoy high returns from your small investment. With only a Ksh 2,000 bag of chia, you can have over Ksh 4,000 in profit. Imagine investing in more bags: the more packs you buy and plant, the more you gain in returns.
5. Food Service
Events and parties have grown more common these days. From birthday parties, Ruraçio, weddings, simple family gatherings, chamas, and baby showers. This presents an excellent profitable business opportunity for you to share your hospitality skills and offer catering.
These events would be incomplete without food and refreshments, so why not offer to cook and serve. And unlike the usual catering services, you can offer to cook from their kitchen and add a personal touch.
All you need is to get the word out there that you are available to cook. Get the pictures and testimonials from friends and your other clients, before you know it, you could be called to whip up a Sunday night dinner.
6. Bitcoin Mining
Another business idea is to invest money for money. While forex trading is just as lucrative, here’s a new form of currency that’s decentralized. No authoritative figure can hold back the power of bitcoin.
There are many brokers out there that can offer to trade in money for bitcoins. With an estimated value higher than millions of dollars, the right trade can reward you the highest return of investment.
Bitcoin mining allows you to be a broker in charge of purchasing using the blockchain technology, or you can ordinarily trade and await your returns. It is vital, though to ensure you have the right information, and you are dealing with the right people. Scamming is not uncommon.
7. Social Media Entrepreneurship
Social media is a very large sector of digital marketing that many companies use to attract customers and clients. Whenever a business wants to be more recognized, they will look for social media influencers to do their advertising.
To be an influencer, you have to have a wide following of about 20,000 plus followers in your social media accounts. You can be contracted, or you can request to be a brand ambassador for the company. Shoe companies drink companies, as well as makeup and beauty products, are always looking for people to market their products.
8. Car hire
So you bought a car, and it has become a great expense for you. Luckily, you don’t need to sell it at an undervalued price. You can hire it out as a taxi, or you can invest in the car hire business.
Almost every weekend, someone somewhere is heading out on a road trip with friends and family. You can lend out your car at a price. As long as it has insurance, you will have earned yourself some passive income.
Better yet, you can make it an everyday business and hire someone to ride your car as a taxi. The person could register the vehicle with companies such as Uber, Taxify, and Little cab. That way, you can monitor the car’s activities to ensure no illegal activities are being carried out.
9. Personal Trainer
Jane Mukami has been a very influential trainer offering weight loss programs online as well a piece of personal advice on weight management. This business remains untapped in Kenya yet it is very promising. You can also venture into this profitable business of being a personal health and fitness advisor.
If you have a passion for health and fitness and can maintain a following, lead people the right way, you can get recognition from people. This means sponsorships by major brands, where you get paid commissions.
You can also become a personalized trainer that helps people maintain their bodies. Visiting them in their homes or being a part of your local gym. Charge for training people on a membership basis so you can also get compensation for your services.
10. Creative Arts
Last, but not the least, is the creative business world. If you can make something from your own hands, sculpture it into something marvelous, then sell it and get an appreciation for your work.
There are various things you can do, including making beaded items like bags and shoes. Many ladies love a boho-style look; something cultural and classy can really sell at the flea market.
You can also venture into the arts. Not many people get to sell their paintings, but if you can show your desire, passion, and talent in arts, you can land yourself some good income. Do some home paintings, personalized drawings, and other sculptures.
Better yet, you can be a photographer. Even media outlets such as the Standard use photographers to add unique content to their magazines. A pristine image of the lion at the National park can get you a good payday.
The market value for these items can range as from as Ksh 5,000 to even Ksh 20,000 apiece. So why not get that creative mind into work. What you once thought was a hobby, could be the most exceptional business opportunity for you.